#Cockygate
The unintended consequence
By now we have all heard about #Cockygate.
Even those outside the romance world are chiming in. Faleena Hopkins attempted
to trade mark her series name “Cocky” and miraculously succeeded.
The ramifications for allowing the
trademark of a single common use word are unending. It has been an all-out war
of pro-bono lawyers, collectives, memes and hashtags. It’s important and
everybody needs to pay attention. I admit it’s easy to get lost in reading the
fallout of outraged authors, readers, and lawyers. Who needs soap operas?
Here is where it is taking on a life
outside the courtroom. Ms. Hopkins is a self-published author. She is not the
face, personality, or professional example of what the Indie community represents,
but she is self-published.
For brand-new authors like me… well, we
are entering the arena with a black eye and bruised ribs. For many, entering
the arena in the current climate is too daunting.
The best way to separate yourself is
talent. That’s a fabulous notion but I can tell you it’s bullshit. Nobody will
ever read your books, nobody will know your name, and nobody will see your
talent unless you put yourself out there.
The way that social media platforms work is
by increasing the visibility of the most interacted posts or concepts. In short
if everybody else likes this, so will you, therefore we will increase this relevant
to you, visibility. Before you know it, that thing you’ve seen everybody is posting
is trending worldwide.
When a conflict like #cockygate gets a lot
of attention it floods our feeds, and when it is negatively associated with an
Indie Author, so does the impression it leaves. I appreciate the collectives
formed to separate this negative situation from the community as a whole. I
appreciate the posts encouraging would be Indies to not be swayed by this
negativity. I also appreciate how come together those that remain standing have
been. Sadly, that necessary support, necessary education, and necessary call to
action had an unintended consequence.
It is impossible for a new author on a low
budget to get traction in this climate.
In my immediate world it started with my
BFF Robin Leaf. She released an amazing book. A romance novel unlike any other
I’ve read and I’ve read thousands! A roller-coaster plot with so many twists you
aren’t sure who to root for and just when you think you know… you’re wrong. It
has the happily ever after you thought was off the table and is satisfying on
so many levels.
Sounds amazing, right? With a review like
that you want to “one-click” it right freaking now! Sadly, Robin had the
misfortune of releasing the day #cockygate broke the internet. All of her
release news was buried at the bottom of your feed. It’s hard to get traction
on a good day.
Enter CockTales. This is an important
book. I highly recommend buying it, because it will fund the initiative to
protect the English language from being trademarked. You better believe I
backed my book release up a week to not be overshadowed by this (as it should
be) powerhouse. If you released the same day, I’m so sorry.
Today, I’m feeling the burn. I released
book number four. It’s a huge deal for me, because it concludes my first
series. I’m so stoked. I love this book! It’s the story of two players who meet
in therapy. They are quirky, sexy, crazy, and oh yes, she’s pregnant. You don’t
want to love either character, but slowly you can’t help it. My ARC readers
were blown away by how funny it was and I truly enjoyed writing it.
In other more prevalent news, #cockygate
has gone judicial and a court hearing is scheduled tomorrow.
Better luck next series?
Keep fighting the good fight.
I’ll have my time when this is fixed.
Rebel Nicks O’Dey